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Key Responsibilities / Duties:
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- Budget and performance ownership for all Display & PPC third party activities.
- Developing strategies for Paid Social / Display acquisition campaigns targeted at on-boarding new players through paid social, display/programmatic/RTB, ad networks & publishers and app marketing partnerships.
- The day-to-day running of our Display and PPC accounts (campaign building, keyword development, bid management, ad copy creation, ad, extension and LP testing).
- Developing & optimising the Retargeting strategy to increase the conversion rates.
- Training and management of junior team members within the app & display space.
- Identification and strategic recommendations towards new media purchases and data driven testing.
- Working very close with the Media Buying Manager (internal) to align all campaigns and retargeting
- Management of platforms used for ad delivery. serving, optimisation and performance monitoring.
- Analysis of end-to-end campaign data and strategic recommendations.
- Documenting and communicating with the marketing central team and wider business the efficacy of campaigns/tests, and providing recommendations based on analysis to improve and optimize future campaigns and strategies.
- Suggest improvements and initiate projects for bingo brands and work closely with Product to deliver these.